L'Oréal CEO doubles down on China as company deepens local footprint

2 décembre 2025

As French President Emmanuel Macron prepares for a state visit to Beijing, the CEO of French consumer giant L'Oréal has reaffirmed the company's "unwavering commitment" to China.

CEO Nicolas Hieronimus told CGTN that future growth will come from breaching untapped segments such as older consumers and expanding into lower-tier cities. He framed China not just as a market, but as a "true innovation hub," enabling L'Oréal to leverage local biotech to fuel its global product pipeline.